Mentos Roadtrippers

Year: 2014
Function: Creative Director
Production Company: Towel Media
Media Agency: Dentsu Aegis Network
Broadcaster: StukTV & Veronica

For famous gum brand Mentos we created Roadtrippers, an adventurous tv-show in which two teams try to get as far away as possible in the world, without money or help! After 20 days of roaming the earth, which team got the furthest away and win the battle?

The show featured Team StukTV, Holland's biggest YouTube stars, versus Team Veronica, the leading faces of tv station Veronica, and was a great success with over 600,000 combined views per episode.

Next page